Ever wondered why people are drawn to places like Starbucks so much? Their coffee may not technically be rated the best, their food may not be the healthiest option available out there, and their prices may not be the most affordable in the market but at the end of the day, people love to go there. Popular companies, such as Sharis, Target and McDonalds, have seemingly ‘exploded’ on the scene after starting from a simple dream. Not only do business practices, and promotion have a lot to do with the success of such companies, but decoration is also a major part of it.
Uniquely Your Own: Creating the Right Vibe
Ever walked into a store or restaurant and instantly felt comfortable the moment you stepped inside or before being seated? Many of us, unless we are business-minded or have had previous decorating experience, tend to not take a moment to understand why that is so.
Colors And Placement Choices are More Meaningful Than You May Realize
Colors affect business greatly, for one. The colors you select and the things (posters, paintings, photos) you decide to place on your walls make a huge difference. Red, for example, when used in large amounts has been said to make customers more likely to make impulse purchases. Small accents of red here and there, however, have been shown to energize a room and evoke confidence.
Sound overwhelming? Complete details on the psychology of color can be found all over the web and in text books. Studies are constantly finding new uses for color and benefits of them so be sure to read around in order to get a general idea as to what would be best for your particular space.
Making Sure Customers are Physically Comfortable
Physical comfort is also another really big factor in planning out a space to meet your needs. Want people to stick around for long periods of time? Invest in comforts such as soothing music, cozy couches and chairs that allow customers to relax and feel at home. Of course, the colors of said items matters as well, because you want each location or room to blend beautifully. This will make them much more relaxed and willing to wait longer if need be.
Giving them interesting artwork, as well as newspaper clippings, awards and information about your company can also prove to be helpful, keeping people busy and entertained. Ever stood around a café or local shop and felt you didn’t know what to look at or what to do? You want to avoid customers feeling that way at all costs because people that feel uncomfortable are less likely to want to come back.
Use Personal Experience to Help Guide the Way
One of the best things you can do if you are new to the decorative world is look around. Check out local businesses that may be related to your business or that evoke an emotion you could picture yourself running with. Figure out what aspects you like and dislike when visiting these locations so you can figure out exactly what you want and what will work for your unique requirements. Looking online is another quick and easy way to compare without needing to drive from place to place. Simply type a company name into your favorite Search Engine’s image search and you’re bound to find some pretty great photos that you can use for inspiration.
The tips provided above can work great for home use, as well. The nice thing about bringing these tips inside your house is the fact that you don’t have to worry as much about what others think and can add your own personal twists to the mix (such as family photos, your child’s school projects). Of course, you won’t have to be worried about customers and promotion inside your home but the underlying rules are surprisingly similar.
Today’s guest post was submitted by Todd Benson. He likes watching movies or blogging in his free time. He blogs on a myriad of topics and stories. He says you get the best and the most creative custom mats at WholesaleMatBoards.com.